While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact
The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.
The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.
The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.
Are you interested in seeing some of the featured in the video?
