There is a growing movement toward physical media—printed books, board games, and live events—as a way to escape the screen fatigue that comes with being the first generation to work entirely on computers.
While they may not post as frequently as Gen Z, they are active "lurkers" and sharers. 30 40 something porn
Content that reimagines 80s and 90s properties (e.g., Stranger Things , Top Gun: Maverick , or Cobra Kai ) performs exceptionally well. There is a growing movement toward physical media—printed
For this group, time is the most valuable currency. They use media to solve problems or optimize their lives. Top Gun: Maverick