728x

Place the most important information (logo or offer) prominently.

Test different colors, CTAs, and images to see which version produces the best CTR. Place the most important information (logo or offer)

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign. " "Learn More

Use high-quality images that directly relate to the offer. below the header

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up").

Usually placed at the top of a webpage, below the header, or at the bottom, offering high visibility.

Typically 150KB, though some platforms may vary.