: Negotiation begins with internal study. According to Bill Scott (1996) , a negotiator must first understand their own nature and objectives before assessing the partner's presumed goals.
: Often called the "bottom line," this is the point beyond which a deal is no longer viable. Keeping this confidential is crucial, as revealing it can weaken your bargaining position. Strategic Techniques
Effective negotiation relies on several foundational elements that balance the "science" of strategy with the "art" of human interaction: