Attitudes And Attitude Change Review

The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed

Attitudes aren't innate; they are learned through various channels: Attitudes and Attitude Change

Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude The beliefs, thoughts, and attributes associated with the

Observing and imitating the views of parents, peers, and role models. Attitudes and Attitude Change

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances.