: Boys are shifting from passive viewers to active participants. Platforms now focus on tools that allow creators to build "brand worlds" and engage in creator-led storytelling.
: While girls use platforms like TikTok and Instagram more widely (66%), a significant majority of boys (56%–59%) still maintain an active presence on these platforms.
: Teens report feeling constant pressure to be available and respond quickly to messages, leading to "digital stress" and sleep disruption. From the CEO: What’s coming to YouTube in 2026
: Boys are shifting from passive viewers to active participants. Platforms now focus on tools that allow creators to build "brand worlds" and engage in creator-led storytelling.
: While girls use platforms like TikTok and Instagram more widely (66%), a significant majority of boys (56%–59%) still maintain an active presence on these platforms.
: Teens report feeling constant pressure to be available and respond quickly to messages, leading to "digital stress" and sleep disruption. From the CEO: What’s coming to YouTube in 2026