: It is characterized by Savage's "bleary, confessional rap" style, blending emo and trap influences typical of the mid-2010s Soundcloud scene. The "Reggie Kray" Connection
: Brennan Savage noted in an interview with Genius that a high-quality video by a videographer named Jon (Nightowl) helped the song gain massive numbers early on. Brennan Savage - Look At Me Now (Reggie Kray)
is a popular emo-trap song released in January 2017 . Produced by Horse Head of GothBoiClique, the track became a global hit, partly due to viral fan-made music videos that paired the song with footage of the notorious London gangster Reggie Kray . Song Origins and Success : It is characterized by Savage's "bleary, confessional