Digital innovation sourcing through entrepreneurial storytelling
: If successful, the product is shipped to you, often at a discounted "early bird" price. Major Success Stories buy crowdfunded products
: Your payment is typically only processed if the campaign hits its financial target by a set deadline. Unlike traditional retail, where you purchase inventory that
Buying crowdfunded products is a process of backing an idea before it exists as a finished consumer good. Unlike traditional retail, where you purchase inventory that is already on a shelf, crowdfunding is essentially a where you fund the production of a prototype in exchange for the final product. How the Process Works Delivery often takes months or even years
: You browse platforms like Kickstarter or Indiegogo and choose a "perk" or reward tier.
: Creators use the funds for manufacturing. Delivery often takes months or even years.
Some of today's most recognizable brands started as crowdfunded side projects: