Today, the story has shifted from buying to renting . While digital downloads still exist, they account for only about , while streaming dominates at 72% .
Many music lovers are now "returning" to buying digital files or physical media for several key reasons: buy digital music
: While a stream pays a fraction of a cent, buying a digital album provides significantly more revenue directly to the musician. Today, the story has shifted from buying to renting
To combat piracy and regain control, the industry underwent a massive shift in 2001 when Apple launched and the iPod . they account for only about