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: Sellers have to deal with "churn"—subscribers leaving their list—which costs money to replace. If an ad is too cheap, the seller might be cutting corners on list quality. Perspectives from the Field

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“The beauty is it cuts out having to do the Facebook ads , the YouTube ads, the blogging... and it cuts straight to the source. It’s a huge shortcut, if used correctly.” Medium · Jason Ramirez · 4 years ago How to Write Your Own Success Story : Sellers have to deal with "churn"—subscribers leaving