: Ideal for targeting based on interests, job titles (LinkedIn), or viral trends (TikTok).
: Are they looking for information (top of funnel) or ready to buy (bottom of funnel)? 2. Choose the Right Traffic Sources buy targeted traffic to website
: The page must match the "promise" of the ad. If the ad mentions a 20% discount, the landing page should lead with that. : Ideal for targeting based on interests, job
Never send paid traffic to your homepage. It’s too general. Choose the Right Traffic Sources : The page
: Run two versions of an ad (A and B) simultaneously to see which has a higher Click-Through Rate (CTR) and lower Cost Per Click (CPC).
: There should be one primary action you want the user to take (e.g., "Sign Up," "Buy Now," or "Download").
: Start with a small daily spend to test different ad creatives and headlines.