Korea: Buying Bras In

"Too small?" the associate asked, peering at the slight overflow. "We try the 'glam' line."

Elena walked out into the humid Myeong-dong air, adjusted her straps, and felt—for the first time since landing in the country—perfectly supported. buying bras in korea

The "glam" line, Elena discovered, was the polite industry term for "sizes for people with ribcages wider than a flute." She spent the next hour in a blur of pastel fabrics and hooks. She learned that a 75 in Seoul is a 34 in New York, but the cups run shallow. She learned that "full coverage" is a relative term. And she learned that Korean bras are built for the "V-line" aesthetic—everything pushed up and centered, as if her chest were posing for a graduation photo. "Too small