Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success buying leads on zillow
You are often competing with multiple agents for the same zip code. Buying leads on Zillow primarily occurs through the