The contrast between clinical industrial processes and the warm, earthy aesthetic of the advertisement.
💡 If you are trying to find the actual video to watch, searching for "Maggi México ingredientes que conoces 2021" on YouTube or Facebook will likely bring up the specific ad associated with that file. consome2021.fb5359767.mp4
The campaign, titled (Made with ingredients you know), focused on transparency regarding the ingredients in their bouillon cubes. Campaign & Video Details Brand: Maggi (Nestlé Mexico) Campaign Title: Hecho con ingredientes que conoces Year: 2021 The contrast between clinical industrial processes and the
Analyzing the color palette and editing techniques used in the consome2021 video to trigger "homemade" associations. Campaign & Video Details Brand: Maggi (Nestlé Mexico)
The effectiveness of short-form video (Facebook/Instagram assets) in maintaining market dominance for heritage brands.
The use of "clean label" marketing strategies and visual cues of freshness in digital video. 2. Digital Marketing in Latin America