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: How lifestyle magazines and food bloggers promote sustainable, locally sourced, and traditional diets as modern "healthy" choices. Perspective on Digital Culture

: Exploring how digital mediums—such as video games, animations, and social media—are being used to reinterpret and preserve Indian mythological stories for contemporary audiences. Download File 2200__designes.rar

: Investigating how "reels" and short-form content on platforms like Instagram influence the purchasing behavior and aesthetic choices of Gen Z in India. : How lifestyle magazines and food bloggers promote

Research highlights a significant shift in how Indian youth consume media, moving away from traditional outlets toward niche digital creators. Research highlights a significant shift in how Indian

: Examining the commodification of childhood in India, specifically looking at how language (English vs. Hindi/Hinglish) acts as a marker of elite status in digital content.

“Proliferation of smartphones and affordable internet access has profoundly transformed how young people in this region consume media. Specifically, studies reveal that social media platforms such as Instagram and TikTok have become primary sources for...” International Journal of Advanced Research · 11 months ago

: Analyzing how digital platforms like Instagram and YouTube foster global connectivity while simultaneously challenging regional cultural identities and traditional Indian values.