Dunkins - (audio)

Dunkin’ has also used audio to connect with younger demographics through physical events. One of the most successful examples was the , the first of its kind for the brand. By providing wireless headphones, Dunkin’ allowed fans to boogie to curated playlists while sampling new iced beverages, turning a traditional store visit into a high-energy, immersive dance club. 3. Sensory Branding in Social Media

Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. Dunkins (Audio)

The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era” Dunkin’ has also used audio to connect with

: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations" immersive dance club.

: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products.