Leo didn't start by posting photos. He started with a notebook.
He realized his best customers weren't "everyone"—they were busy professionals who missed home-cooked flavors. El plan de marketing digital
He offered a "Secret Recipe" PDF in exchange for email addresses, allowing him to send a "Fresh out of the oven" alert every Friday morning. Phase 4: The Execution (The Launch) Leo didn't start by posting photos
Instead of shouting "Buy my bread," Leo decided to become the neighborhood’s baking expert. His strategy was . He filmed 30-second clips of the "crunch" sound his baguettes made. This wasn't just advertising; it was an experience. Phase 3: The Channels (The Ecosystem) He offered a "Secret Recipe" PDF in exchange
He put a small budget into and Google Maps so that when anyone nearby searched for "fresh sourdough," his shop popped up first. He spent $5 a day on Facebook ads specifically targeting people within a 5-mile radius. Phase 5: The Pivot (Analysis)
Leo built a simple, fast website (his "home base") and focused on two main roads to get there: For the visual "crave" factor.