: The park underestimated the importance of breakfast and sit-down meals for European visitors, leading to massive overcrowding in restaurants and long wait times.
The phrase you provided is the title of a popular Bulgarian marketing case study/report titled (Euro Disney, or how a successful brand can fail). This analysis is frequently used in business and marketing courses to illustrate the dangers of ignoring cultural differences and local market specifics when expanding internationally. Core Issues Identified in the Report : The park underestimated the importance of breakfast
The report typically focuses on why Euro Disney (now Disneyland Paris) faced significant financial and operational struggles during its initial years after opening in 1992: : The park underestimated the importance of breakfast