For decades, the entertainment industry has been criticized for a "double standard" where men are seen as "distinguished" as they age, while women are often relegated to the background.
: Older women (50+) have historically been significantly underrepresented, often making up only about 25% of characters in their age group.
: Research has shown that female careers often peak around age 30, while men's careers can peak 15 years later. This has traditionally linked a woman's value in Hollywood primarily to her youth and beauty. The Shift: A "Heyday" for Mature Actresses
Recent years have seen a "ripple of change" that is turning into a wave, with more mature women taking on complex lead roles and winning major awards.
: Modern cinema is beginning to explore previously taboo or ignored themes, such as aging female sexuality and the "sensuality of aging bodies". Industry Drivers for Change
: In 2021, women over 40 swept major categories at the Emmys and Oscars. Winners included Jean Smart (70) for Hacks , Frances McDormand (64) for Nomadland , and Youn Yuh-jung (74) for Minari .