The book establishes four fundamental points to achieve win-win outcomes:
A core concept of the book is the (Best Alternative to a Negotiated Agreement). It is your standard of absolute measurement. It protects you from accepting unfavorable terms. It prevents you from rejecting terms in your best interest. A strong BATNA increases your negotiation power. Conclusion Getting to Yes: Negotiating Agreement Without G...
Negotiating without giving in requires a shift from positions to interests. Introduction The book establishes four fundamental points to achieve