In earlier campaigns for the brand, the music used was a version of the classic Turkish song .
The collaboration between the famous Turkish pop star and the jewelry brand Koçak has produced several notable commercial campaigns, each featuring distinct musical elements. The Iconic Slogan: "Koçak’sa Başka"
Hadise has continued to be the face of the brand into 2024 and 2025, with new "Hadise Yaratacak Değişim" (A change that will create an event/Hadise) film releases.
Experience the visual and musical style of the Hadise x Koçak collaborations through these campaign videos: Koçak'sa Bir Başka, Hadise - KOÇAK Reklamı YouTube · TÜRKİYE'NİN REKLAMLARI
These newer commercials maintain the high-fashion aesthetic, using modern soundtracks that complement the "Koçak Icons" and diamond collections.