How To Buy Leads On Zillow < Mobile >
You receive "Live Connections" (phone transfers) and "Select Leads" (property inquiries).
When a user clicks "Contact Agent" on a listing that isn't yours, your profile appears as a Premier Agent. The Costs Involved how to buy leads on zillow
You pay Zillow a percentage of your commission (usually 25-35%) only when a deal closes. You receive "Live Connections" (phone transfers) and "Select
If you’d like to see if Zillow Premier Agent is right for your specific market: you are considering Your monthly marketing budget Whether you are an individual agent or a team lead If you’d like to see if Zillow Premier
Live connections require answering the phone instantly. If you miss the call, the lead goes to the next agent.
Buying leads on Zillow primarily happens through the program. It is a "pay-to-play" advertising model where agents buy a share of "voice" in specific zip codes to receive direct inquiries from active home shoppers. How the System Works
Instead of buying expensive, broad zip codes, look for "up-and-coming" areas where the cost-per-lead is lower but search volume is rising. The "Flex" Alternative In some markets, Zillow offers the Flex Program . No Upfront Cost: You don't pay for the leads monthly.