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: Seasonal content around major festivals like Diwali, Holi, and Durga Puja, as well as participating in regional religious customs, drives high engagement. Creating content about Indian culture and lifestyle requires
: Respect for elders, humility, and the strength of the "joint family system" are universal themes. Successful campaigns, like those from Cadbury , often focus on sibling bonds and heritage. the Indian creator economy is booming