Traditional viewing or listening (e.g., watching a movie).
The industry is generally categorized by the method of delivery and the level of audience engagement.
Creating impactful content requires a mix of storytelling and strategic planning.
Physical and digital publications like AdWeek and AdAge .
Includes film, television, music, radio, print (books, magazines, newspapers), and digital media. Media Types:
Streaming services, social media, and interactive platforms. Engagement Models: