Jobs To Be Done: A Roadmap For Customer-centere... -

Reviews from platforms like Goodreads and Amazon highlight its specific value to business practitioners: Jobs to Be Done: A Roadmap for Customer-Centered Innovation

The book's central premise is that customers "hire" products to achieve specific goals rather than simply buying features. Key takeaways include: Jobs to Be Done: A Roadmap for Customer-Centere...

: Shift focus from what customers buy (data) to why they buy it (motivation). Reviews from platforms like Goodreads and Amazon highlight