Leading Digital: Turning Technology Into Busine... «2026»

Leading Digital: Turning Technology into Business Transformation

Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution". Leading Digital: Turning Technology into Busine...

Westerman and his colleagues categorize organizations into four levels based on their proficiency in these two capabilities: The authors identify three primary areas for these

Transformation requires cultural shifts; leaders must use digital tools to foster open dialogue and "crowdsource" solutions from employees to ensure authentic buy-in. To achieve this, companies must strive for ,

This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments:

Moving beyond mere transactions to create seamless, omnichannel engagements that meet rising consumer expectations for speed and personalization.

In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery