: Detailed breakdowns of the 4Ps (Product, Price, Promotion, Place) and beyond.
: Defining long-term plans to reach consumers and achieve business goals. Les fiches outils du marketing
: Tools for segmenting audiences based on geographic, socio-demographic, and psychographic criteria. : Detailed breakdowns of the 4Ps (Product, Price,
The book is organized into 100 practical "fiches" (fact sheets) that cover the full spectrum of marketing activities, from high-level strategy to day-to-day execution. Key focus areas include: Les fiches outils du marketing