Made: To Stick

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact.

The authors use the to define these principles: Made To Stick

: Make people care by appealing to their feelings or self-interest. This book explores why some ideas thrive while

The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath) Made to Stick (Book by Chip & Dan

: Use sensory information and specific examples rather than abstract language to make the idea graspable.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die