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Digital interfaces now dominate leisure time, with individuals spending nearly on digital engagement.

: For younger generations, social media is the "main attraction." 56% of Gen Z find social media content more relevant than traditional TV or movies. MissaX.22.11.04.Penny.Barber.XXX.1080p.mp4

: Approximately 55% of consumers (and 70% of Gen Z and Millennials) report that being a fan of a franchise leads them to engage across streaming, social media, merchandise, and live events. : Listening to music remains the most popular

: Listening to music remains the most popular entertainment activity, with 88% of adults participating monthly. Digital audio is also booming among older demographics, with a 13% increase in Boomers using streaming services. 3. Industry Shifts & Economic Outlook Industry Shifts & Economic Outlook : Netflix remains

: Netflix remains a global leader, but its success is increasingly driven by international content like Squid Game (South Korea) and Money Heist (Spain).