The song centers on the viral slang term which Ice Spice popularized.

The video features NLE Choppa alongside his crew, often including appearances by other notable figures in the rap scene, such as Fivio Foreign , who was spotted during behind-the-scenes recording.

The Official Music Video was directed and edited by , with visual effects handled by George Buford .

The beat was crafted by heavy-hitters Tay Keith and CuBeatz , featuring the hard-hitting Memphis rap and trap elements characteristic of NLE Choppa's style.

SHOP
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