PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The narrative hook—waking up in a strange place with no memory—serves as a powerful blank slate for both the character and the audience. In Black Summoner , Kelvin discovers that he didn't just lose his memories accidentally; he actively bartered them away during his transmigration to a fantasy realm. This choice defines his journey:
: The protagonist isn't the one who forgets; instead, the entire world is "overwritten," and he is the only one who remembers the original history where humans won a great war. Conclusion
: Free from the constraints of his old identity, Kelvin embraces a new persona as a "battle junkie," reveling in fights against formidable foes like the Black Knight of the Ancient Castle. Common Tropes and Variations The narrative hook—waking up in a strange place
The "memory loss" trope is frequently used to allow viewers to learn about a world's rules alongside the protagonist. Other series explore this differently:
Series like Black Summoner resonate because they explore the human desire for a "fresh start." By stripping away a character's past, these stories emphasize that identity is not just what we remember, but the choices we make and the strengths we build in the present. Whether Kelvin is conquering dungeons or uncovering the secrets of his own trade, his journey highlights the classic Isekai appeal: the thrill of discovering who you can become when you are no longer tied to who you were. Conclusion : Free from the constraints of his
In modern Japanese pop culture, the concept of waking up in an unfamiliar world with no memories has become a staple of the "Isekai" (another world) genre. This theme is central to the anime series ( Kuro no Shoukanshi ), which follows a protagonist named Kelvin who sacrifices his memories of his past life in exchange for immense magical power and powerful new abilities. The Quest for Identity in an Unknown World
: A group of teenagers wakes up in a world with no memories and must struggle simply to survive, focusing on the harsh reality of being a novice adventurer. Whether Kelvin is conquering dungeons or uncovering the
: Kelvin trades his past existence for the rare class of "Summoner".
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
