A treat children could enjoy all day for just a nickel.
It’s a sensory experience that lasts longer than a standard Starburst. Now & Later
Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History A treat children could enjoy all day for just a nickel
Now & Later is the candy world’s ultimate marathon runner. Since 1962, it has occupied a unique niche: a taffy-like chew that starts like a brick and ends like a smoothie. 🍬 The "Patience" Candy Now & Later
Created by the Phoenix Candy Company in 1962.
They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant