Case Study: Telegram as a Hub for Entertainment and Trending Content

Large file limits (up to 2GB) allow creators to share high-quality video content and "viral clips" easily.

The following structure represents a "full paper" draft based on current digital media trends and Telegram's role in the Malaysian creator economy.

This paper explores the evolution of Telegram from a secure messaging app to a dominant platform for viral entertainment in Malaysia. Using the activities of niche creators like as a focal point, the study examines how Telegram’s features—such as large group capacities, file-sharing freedom, and channel broadcast capabilities—allow for the rapid dissemination of trending content. 2. Introduction

While there is no publicly indexed academic paper titled "Nur Azma Maarof: TELEGRAM Entertainment and Trending Content," this topic can be framed as a case study within the broader context of .

In recent years, Malaysian social media users have diversified their platform usage. While Facebook and WhatsApp remain prevalent, Telegram has gained significant traction for "information sharing" and niche community building.