Transmitters convert sound into radio waves, which travel at the speed of light (

Radio is the primary medium for building audio branding and sonic identities. 🎙️ Creating Radio: Tips for Great Broadcasting

Radio is sound communication transmitted via . It allows audio programming (music, news, talk) to be broadcast from a single transmitter to thousands of individual receivers.

When electricity goes out and mobile networks fail, battery-operated radios are often the only way to receive news.

Travels longer distances and is ideal for talk, news, and rural areas.