The video was designed to project the song's message of empathy and self-awareness.
The central technique shows Rag'n'Bone Man’s face morphing into dozens of diverse people—different ages, races, and life stages.
The official music video for Rag'n'Bone Man's "Human" has over 2 billion views on YouTube. It serves as a visual meditation on the shared fallibility and diverse experiences of the human race. 📽️ Video Breakdown Rag'n'Bone Man - Human (Official Video)
By morphing different faces, the video highlights a common thread among all people, regardless of their "real problems" or "bad luck".
The video uses a dark, moody aesthetic with high contrast to emphasize the "honest grit" and raw emotion of Rory Graham’s voice. The video was designed to project the song's
Lyrics like "I'm no prophet or messiah" emphasize that the artist cannot solve everyone's problems or be a moral compass. 🎶 Key Facts & Context
Featured individuals include a pregnant woman and a man with facial lacerations, representing the physical and emotional scars of life. It serves as a visual meditation on the
The visual identity of "Human" is defined by its intimate, direct-to-camera approach.