Targets should be personalized, frozen, and polarized to make them specific individuals, not abstract entities.
Alinsky’s 13 rules focus on psychological warfare and strategic, enjoyable action, including utilizing ridicule and personalizing targets to maintain pressure. Rules for Radicals by Saul Alinsky - The Commons Rules for Radicals
Rules for Radicals: A Pragmatic Primer for Realistic Radicals (1971) is the influential handbook by community organizer . It provides a set of tactical principles designed for "Have-Nots" to gain social, political, and economic power by challenging the "Haves". The 13 Tactical Rules Targets should be personalized, frozen, and polarized to
Alinsky’s core tactics emphasize psychological pressure, ethical flexibility, and using an opponent's own systems against them. Key principles include: Targets should be personalized
Power is often what the enemy thinks you have.