Give the file name a "personality" by explaining the cataloging process.

LinkedIn or tech blogs. Experts from Harvard University suggest keeping these descriptions short—usually 1-2 sentences—to be most effective. 3. The Behind-the-Scenes Story

"Meet ser002225834_116.jpg . To a computer, it's just a label. But to someone using a screen reader, it needs a story. Today, we're talking about the art of the 'Content Description' and how to make the web accessible for everyone."

Use the technical name to create a sense of intrigue. This works great for social media teasers.