While it originally cost next to nothing as a promotion, it now typically sells for between $7 and $13 USD depending on the condition and merchant.
was a promotional item exclusive to as part of a collaboration with Coca-Cola to celebrate the 2002 FIFA World Cup . It was not sold in traditional retail stores but was distributed through "blind" mystery polybags.
The set stands as a micro-study in brand synergy, showing how a handful of generic bricks can be transformed into a specific cultural icon through a simple sticker and a global sporting event.
It represents a period where LEGO used specialized stickers to provide high detail to very low-piece-count builds. Collector's Value and Legacy
The "4465zip" designation might appear in digital archives or LEGO database exports (like those found on BrickLink or Brickset ).
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