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: A significant 73.2% of consumers strongly agree that they read online reviews before purchasing a smartphone, reinforcing the need for retailers to manage their digital reputations.

: Access the complete methodology and findings on Taylor & Francis Online . sites to buy phones online

: While consumers initially consider price as a major factor, the paper reveals that price becomes less significant when personal-related factors are factored in. : A significant 73

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: The research found that trust is the strongest predictor of whether a consumer will buy a smartphone online. Security and trust remained consistent predictors throughout all levels of analysis.