Social Media Marketing Hourly Rates -

: While sometimes billed hourly, it is frequently charged as a base fee plus 10%–30% of the total ad spend .

The (e.g., healthcare, e-commerce, local small business) The number of platforms to be managed Social Media Marketing Hourly Rates

: Seniority and a proven portfolio of results (KPIs like lead gen or ROI) justify premium pricing . : While sometimes billed hourly, it is frequently

: Higher-tier tasks that often command the top end of the hourly scale ($150+) . : Managing complex platforms like TikTok (high-volume video)

: Managing complex platforms like TikTok (high-volume video) or LinkedIn (specialized B2B) may cost more than basic Facebook/Instagram management .

: Professionals in major hubs like Los Angeles or New York often charge higher rates to account for a higher cost of living; for instance, the 75th percentile for freelance social media managers in LA is around $57.8K/year .