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: He provides a framework for how successful researchers first identify what their audience assumes to be true and then systematically subvert it.

The search result you are looking for likely refers to influential 1971 paper, "That’s Interesting! Towards a Phenomenology of Sociology and a Sociology of Phenomenology." the_jesus_and_mary_chain_just_like_honey_offici...

While your search query started with the song by The Jesus and Mary Chain , the "interesting paper" phrase is a famous academic reference often discussed in sociology and management circles. 📝 The Paper: "That's Interesting!" : He provides a framework for how successful

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