: Summarize the main point or provide a closing thought.

: Choose font sizes and colors that contrast sharply with the background. For mobile viewers, ensure the text height meets minimum visibility standards.

: Present the most important fact or "big picture" data early to hook the viewer.

: Address the topic or audience directly (e.g., "How to [Task]" or "Key tips for [Topic]").

Website Accessibility and Inclusion: The Essential Dos and Don’ts

If your goal is to explain a concept or situation within a short video, follow this natural flow:

: Place the most critical information in the "safe zones" of the screen. Avoid putting text too high or too low where it might be obscured by app interfaces (like captions or user handles).