Toms Shoes Buy One Give One May 2026

The "Buy One, Give One" (BOGO) strategy was a marketing phenomenon for several reasons: The message was easy to understand and share.

In 2006, founder Blake Mycoskie visited Argentina and witnessed the hardships faced by children growing up without shoes. To solve this, he created TOMS (short for "Tomorrow’s Shoes") with a simple promise: Sell a pair of shoes today. toms shoes buy one give one

Instead of just giving shoes, they fund local leaders who understand their community's specific needs. The "Buy One, Give One" (BOGO) strategy was

Critics argued shoes were a "band-aid" for the root cause of poverty. The "Buy One

These funds support mental health, ending gun violence, and increasing physical safety.

In 2019, TOMS officially retired the One for One model in favor of a more flexible, impactful approach: