It currently holds roughly 1.3-2.5% of the global market [5.13, 5.27]. Naver (South Korea's Favorite) [5.2, 5.4, 5.19]
It is often praised for having a superior visual and video search compared to Google [5.16]. Baidu (Dominant in China: ~50-77%) [5.7, 5.27] top 10 search engines
The platform has transitioned heavily toward AI Overviews , providing synthesized solutions directly at the top of the page to reduce the need for clicking through to websites [5.7, 5.29]. It currently holds roughly 1