Understanding Consumer Behaviour ✦ Instant

Researching solutions via the internet, friends, or ads.

Two 10% discounts often feel more valuable to a shopper than a single 20% discount. Understanding Consumer Behaviour

Not every purchase is treated with the same level of intensity. Researching solutions via the internet, friends, or ads

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same. Researching solutions via the internet

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey