Prices typically peak immediately after the Conference Championship games. This "excitement premium" is driven by fans rushing to lock in tickets before inventory disappears.
The Monday following the Conference Championships is almost always the most expensive day to buy. when to buy super bowl tickets
If you require a specific section (like the 50-yard line) or a large block of seats together, buy as soon as you find them. Last-minute inventory is usually scattered and limited to "nosebleed" sections. when to buy super bowl tickets
If you are traveling from out of state, securing tickets earlier can help you finalize expensive flights and hotels, which often rise in price as the game nears. Strategic Buying Tips when to buy super bowl tickets