: Recommended for its high level of transparency and ease of use for online retail.

: Recognized for having the largest product selection and frequently offering free shipping.

Before finalizing a purchase from any dealer, experts from CBS News and FINRA recommend asking the following:

: Best for in-person retail . Membership is required, but it is highly attractive because its markups are often as low as 1% to 2% , compared to the industry standard of up to 10%.

: Rated as the Best Overall and Best Gold IRA provider for 2026.

: Noted as a strong option for accessible online retail for those who prefer shopping through familiar platforms. Market Intelligence (April 27, 2026)

Buying physical gold—such as bullion bars or coins—requires balancing convenience, price markups (premiums), and security. For most individuals, reputable online dealers or established big-box retailers offer the best mix of transparency and accessibility.

As of , the gold market is currently priced as follows: Price (USD) 24h Change Gold Per Ounce $4,724.80 Gold Per Gram $151.91 Gold Per Kilo $151,905.73 Source: APMEX Live Spot Prices Buyer's Checklist: 5 Things to Verify