The majority of buyers earn over $75,000 annually . Psychographically, they are often "cosmopolitan and status-driven," valuing prestige and exclusivity. 2. Buyer Motivations & Psychographics
Buyers typically fall into one of four primary categories based on their intent: Finding the Right Audience for Your Fine Jewelry who buys antique jewelry
Currently the dominant force, representing roughly 70% of all jewelry purchases . They prioritize uniqueness and sustainability. The majority of buyers earn over $75,000 annually
While traditionally associated with older, affluent "connoisseurs," the demographic has shifted significantly due to digital accessibility and changing values. 000 annually . Psychographically
While often the primary sellers due to downsizing, this group remains active as high-end collectors and gift-givers for milestone family events.