Library Tutorials
Skip to main content
close
font 1 font 2 font 3
Reset to standard size
Font size options
Increase or decrease the font size for this website by clicking on the 'A's.
Yellow on Black White on Black Soft Greys Black on Linen Black on White
Reset to default contrast
Contrast options
Choose a color combination to give the most comfortable contrast.

: While smaller in total volume, Gen Z is the fastest-growing segment. They primarily purchase cards for gaming and streaming services , often treating them as "social currency".

The primary buyers of are individual consumers, corporate entities, and "self-gifters" who use them as financial management tools. As of mid-2024, men have emerged as the leading gift card purchasers in the U.S. for the first time. 1. Individual Consumer Segments

(aged 25–44) lead digital "e-gift" card adoption and often use specialized platforms.

: These generations are the most active buyers.

The largest segment consists of individuals purchasing for personal gifting.

: This group buys gift cards to eliminate "guesswork" when purchasing electronics for children or relatives. 2. Corporate & B2B Buyers Gift Card Industry Statistics from CardCash