Specializes in media, content, and technology, often focusing on the "purchase journey" to drive growth for brands.
WPP is currently undergoing a "radical shake-up" to integrate AI across its media agencies to counter threats from in-housing and digital disruption. wpp media buying agencies
WPP’s global data products and technology company that supports the media agencies with advanced audience insights and measurement. The Role of GroupM / WPP Media Specializes in media
The company has been moving toward a "single-company model" to improve efficiency and value delivery for clients facing low-growth markets. wpp media buying agencies
